Faculty Member
- Qualification
Ph.D finance, MBA(finance and marketing), UGC JRF&Net
- Designation
Assistant Professor
- Thrust Area
Financial markets, Investment, Mutual Funds
- Address
Department of Business Administration, AMU MC, Cherukara P.O. Malappuram, Kerala 679322
- Mobile
9935149629
- Email
lubna.ansari1@gmail.com
I am an Assistant Professor in the Department of Business Administration at Aligarh Muslim University (AMU) with over 16 years of teaching experience in MBA and BBA programmes. Throughout my academic career, I have remained committed to excellence in teaching, research, and mentoring while preparing future business leaders to navigate an increasingly technology-driven financial landscape.
My expertise encompasses Management Accounting, Financial Management, Financial Markets, Behavioural Finance, FinTech, Investment Analysis, and Artificial Intelligence applications in Finance and Research. My current research focuses on the convergence of Finance, Artificial Intelligence, Generative AI, Human–AI Collaboration, FinTech, and Behavioural Finance, with the objective of advancing technology-enabled financial decision-making and management education.
I have presented research papers at international conferences hosted by premier institutions, including the Indian Institutes of Management (IIMs), Indian Institutes of Technology (IITs), and other leading business schools across India. My research contributions have received growing academic recognition, with 217+ Google Scholar citations, an h-index of 4, and an i10-index of 4, reflecting the impact of my work in finance, consumer behaviour, and investment research.
Some of my highly cited research includes:
- The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods (110+ citations)
- Factors affecting investment behaviour among young professionals (78+ citations)
- Research on organic food consumer segmentation, religiosity and materialistic attitudes, and women entrepreneurship through ICT.
Beyond teaching and research, I actively contribute to curriculum development, postgraduate mentoring, research supervision, and interdisciplinary collaborations. I am passionate about integrating Artificial Intelligence and digital technologies into finance education, promoting evidence-based decision-making, and developing innovative solutions for the future of financial services.
Research Interests
- Artificial Intelligence in Finance
- Generative AI and Human–AI Collaboration
- Behavioural Finance
- Financial Markets and Investment Behaviour
- FinTech and Digital Financial Services
- Management Accounting and Financial Management
- AI-Assisted Research Methodology
- Sustainable Finance and Digital Transformation
I welcome opportunities for research collaboration, consultancy, keynote lectures, faculty development programmes, editorial and review assignments, conference engagements, and interdisciplinary research projects in Finance, FinTech, Artificial Intelligence, and Management Education.
- Segmentation of Indian shoppers in the context of organic foods
South Asian Journal of Business Studies, Vol. 9 No. 2, pp. 167-192. (ABDC- C Category)
- Influence of intrapersonal and interpersonal religiosity on materialistic attitudes among youths in India: a structural equation modelling approach
International Journal of Business and Emerging Markets, 12(2), pp.217-241.
- The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: A extended planned behaviour approach.
Journal of Retailing and Consumer Services, 59, p.102352. (ABDC A Category, IF = 4.219