Dr. Asad Rehman having a teaching experience of  twenty seven years is currently working as Associate Professor in the Department of Business Administration, AMU, Aligarh. As a part of an international assignment, he has served as an Assistant Professor for five years in Dhofar University, Oman. He also served as the Chairperson of MBA program in Dhofar University. He has a keen interest in the fields of International Marketing, International Business, Consumer Behavior, Tourism Marketing and Islamic Marketing. Most recently, he has developed a fancy for the niche and nascent field of ‘Halal Tourism’ which he has been researching for the past eight years. He has presented his work in international conferences in Turkey, Oman and UAE. His research which is essentially qualitative in nature has got published in reputed Journals.