Ph.D; MBA; M.Sc; DCA; UGC-NET (2001 and 2004).
Marketing Management , Consumer Behaviour, Sustainability in Business
Aligarh Muslim University Centre, Murshidabad, Jangipur Barrage -742223, WB
Dr. Nigamananda Biswas [Ph.d; MBA; M.Sc; DCA] is presently serving as an Associate Professor in the Department of Business Administration, Aligarh Muslim University at Murshidabad Centre, West Bengal. He has teaching experience for more than 16 years in various reputed organizations like Assam (Central) University, Silchar; National Institute of Technology, Silchar; and ICFAI in MBA Level. He has published many research papers/articles in various National and International Journals/ Books and presented papers at many national and international seminars/conferences. His research interest is in the areas such as Marketing Management; Brand Management; Services Marketing; and General Management.