Faculty Member

photo
Dr. Nigamananda Biswas
  • Qualification

    Ph.D; MBA; M.Sc; DCA; UGC-NET (2001 and 2004).

  • Designation

    Associate Professor

  • Thrust Area

    Marketing Management , Consumer Behaviour, Business Environment

  • Address

    Aligarh Muslim University Centre, Murshidabad, Jangipur Barrage -742223, WB

  • Mobile

    9547860806

  • Email

    nigam2006@gmail.com

  • Time Table

    Time Table Sem I & III 2021-22

Complete CV
PROFILE


Dr. Nigamananda Biswas [Ph.d; MBA; M.Sc; DCA, UGC-NET in 2001 & 2004] is presently serving as an Associate Professor in the Department of Business Administration, Aligarh Muslim University Centre Murshidabad, West Bengal. He has University PG (MBA) teaching experience for more than 23 years. He served in various reputed organizations like Assam (Central) University, Silchar; National Institute of Technology, Silchar; and ICFAI National College. He has published many research papers/articles in various National and International Journals. He published Books and presented papers at many national and international seminars/conferences. His research interests include areas such as Marketing Management; Consumer Behaviour; Services Marketing; Business Environment; and General Management.


LISTDownloadUPLOADED DATE
Product Vs. Brand
15/04/2020
Why Brand Matters?
15/04/2020
Factors shaping a Brand over its Life Cycle
15/04/2020
Brands and Value Addition
15/04/2020
Branding Practices
15/04/2020
Green Taxes
25/04/2020
Sustainable Approaches Across the Industries
27/04/2020
CB_ Factors affecting Consumer Behaviour
10/10/2020
CB_Culture based Consumer Behaviour in India- some selective issues
10/10/2020
CB_Meaning, Scope, interrelationship with social sciences
10/10/2020