DEPARTMENT.FACULTY
- DEPARTMENT_STAFF.QUALIFICATION
M.B.A , Ph.D
- DEPARTMENT_STAFF.DESIGNATION
Associate Professor
- DEPARTMENT_STAFF.THRUST_AREA
Marketing management, Consumer Behavior, International Marketing & International Business, Tourism Marketing and Islamic Marketing
- DEPARTMENT_STAFF.ADDRESS
Frank and Debbie Islam Management Complex, Department of Business Administration, AMU, Aligarh
- DEPARTMENT_STAFF.MOBILE
8755995165
- DEPARTMENT_STAFF.EMAIL
asad.ba@amu.ac.in
- DEPARTMENT_STAFF.TIME_TABLE
Dr. Asad Rehman having a teaching experience of twenty seven years is currently working as Associate Professor in the Department of Business Administration, AMU, Aligarh. As a part of an international assignment, he has served as an Assistant Professor for five years in Dhofar University, Oman. He also served as the Chairperson of MBA program in Dhofar University. He has a keen interest in the fields of International Marketing, International Business, Consumer Behavior, Tourism Marketing and Islamic Marketing. Most recently, he has developed a fancy for the niche and nascent field of ‘Halal Tourism’ which he has been researching for the past eight years. He has presented his work in international conferences in Turkey, Oman and UAE. His research which is essentially qualitative in nature has got published in reputed Journals.
- Key Publications
https://scholar.google.com/citations?user=YNC70VUAAAAJ&hl=en
1. " Halal Tourism: Guidelines for Oman", published in International Journal of Islamic Marketing and Branding (IJIMB), Vol. 5, No. 1, 2020. Emerald Publications, pp 1-16.
2. “Prospects of Oman as a destination for Halal Tourism” International Review of Advances in Business, Management and Law, Vol 2., March 2019. ISSN: 2523-6547.
3. " Exploring Consumer Attitude Towards Halal Tourism in Salalah: Implications for Tourism Marketing”, Omani Journal of Applied Sciences, Vol. 6, 2017, pp: 102-109
4. "Impact of social relationships on electronic word of mouth in social networking sites: A study of Indian social network users", International Journal of Electronic Marketing and Retailing, Vol. 8, No. 2, 2017, Inderscience Publications, pp: 93-115.
5.“Internet Usage Patterns: An Exploratory Study in Oman”, International Journal of Applied Engineering Research ISSN 0973-4562 Volume 12, Number 7 (2017) pp. 1232-1236